Dulux Colour Of The Year 2025, True Joy

The Mood of the Moment  

Every year, Dulux colour experts get together with international design professionals to determine the mood of the moment and distil this into a colour that perfectly reflects how people are feeling.  

As we look ahead to 2025, the global mood calls for vibrancy, creativity, and a sense of renewal, whatever the environment. Dulux therefore identified True Joy™, a bright and positive yellow, as the perfect shade to reflect this.  

It has been named by Dulux for its bright, positive, and inspiring qualities that lend themselves to all sectors.